DIY Urban Outfitters Rug

Today I came across this rug tutorial by Xoelle.  It's made out of dyed white tshirt strips- totally easy, inexpensive, and something any of us could do. And it's obviously soft enough that even a baby could sleep on it.

Coincidentally, just about an hour later I was at Urban Outfitters today and saw a very similar rug. This one, available online , is multi-colored; the one I spotted in stores was white.This UO rug ranges from $25-$60 depending on the size; I'd definitely consider DIYing it for less!